Consumer Habits Drive Global M&A

Connected Perspectives
Connected Perspectives
December 5, 2025

Evolving consumer habits are driving M&A activity in the consumer sector worldwide. Companies are leveraging acquisitions to follow where the consumer is heading, ensuring they stay aligned with rapidly changing preferences.

Charles Gournay, Managing Director, Greenhill Consumer & Retail London, explores how M&A enables companies to achieve faster growth, whether by entering new categories, expanding into high-potential regions or acquiring on-trend brands that outperform existing portfolios.

Conversely, companies also divest brands or assets that no longer meet growth expectations. A global perspective, combining experience across the U.S., Europe, and Asia, is essential for identifying opportunities and guiding strategy in this dynamic market.

Discover expert insights and global perspectives from Mizuho | Greenhill, your bank for M&A.

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