The surging landscape of women’s sports: a conversation with LPGA stars on growth and opportunity
With global revenues in elite women’s competitions on track to surpass $3B in 2026, women’s sports are no longer an emerging story; they are a rapidly scaling business. In our latest insights piece, we recap a conversation with LPGA stars and Mizuho brand ambassadors Michelle Wie West, Rose Zhang, and Yana Wilson as they examine what the growth in women’s sports means for investors, brands, and the future of the game. Read to learn more about why nvesting in women’s sports is good business.