Yellow Safety Badges

Delivering Yellow Badges to First Graders across Japan

With the aim of ensuring children stay safe on their way to school every day, we present yellow badges linked to traffic accident insurance to first graders across Japan.

This project began in 1965, motivated by a letter that appeared in a newspaper. The letter, which was written by a mother whose child was killed in a traffic accident, was addressed to the Prime Minister at that time and called for the prevention of traffic accidents.

By the 57th campaign in 2021, a cumulative total of 68.68 million badges had been delivered.

(in cooperation with Sompo Japan Insurance Inc., Meiji Yasuda Life Insurance Company, and The Dai–ichi Life Insurance Company, Limited)

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The history of the yellow badges

1965 The Yellow Badges Project began from a letter written by a mother whose child was killed in a traffic accident.
1968 Linked traffic accident insurance coverage to badges.
1974
Photo: An arm band
An arm band

Design changed from an arm band to a badge.

Jan, 2010

Mizuho was presented a letter of appreciation by the Japan Traffic Safety Association on January 19, 2010 for our long-running contribution to the promotion of traffic safety and prevention of traffic accidents among new first graders through the Yellow Badges Project.

Photo: The Award Ceremony
The award ceremony

2014

The Yellow Badges Project celebrated its 50th anniversary

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Presentation ceremony

Mizuho held presentation ceremonies at about 90 locations in Japan from February to April 2019. After the presentation ceremony in Tokyo, traffic safety classes were held where children representing the new class of students learned how to use a crosswalk with the Metropolitan Police Department Mounted Police and campaign mascot Pipo–kun.

  • Due to preventative measures taken against COVID–19, the current status of the project differs by region. No presentation ceremony was held in Tokyo in FY2020 or FY2021.

 

Photo: Traffic safety classroom
Traffic safety classroom

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